Iconic is the ultimate tribute to Apple innovation and design. With a large collection of unique photography, Iconic takes the reader on a tour of the most visually stunning and important products produced by the world's most innovative company. Iconic uses vivid color and detail to document Apple's journey in design, form and function. Four years in the making, the author captured over 150,000 photos of nearly every product Apple has made, including rare prototypes and even packaging. See the progression of more than three decades of product design that has made Apple the brand it is today.