Brazilian Photographer Bruno Cals at 1500 Gallery
May 6-July 31, 2010
NEW YORK – Horizons, a series of architectural photographs by Brazilian photographer Bruno Cals, will be on view at 1500 Gallery from May 6-July 31, 2010. The six photographs in the exhibition are part of a personal artistic project that Cals, a well-known fashion/advertising photographer based in Sao Paulo, Brazil, has been working on since 2008. There will be an opening reception at the gallery on May 13 from 6-8 pm.
The photographs in the Horizons series are suggestive of something beyond the record presented. The images of the buildings in São Paulo, Tokyo and Buenos Aires explore the limits of two-dimensionality, and articulate a radically different perspective on a commonplace visual scenario. In expressing this fresh point of view, Bruno Cals has invoked contrasting themes of possibility versus impossibility, presence versus emptiness, and search versus satisfaction.
Bruno Cals was born in Rio de Janeiro in 1967. At age 19, Cals moved to Paris and began a successful career as a fashion model. At age 26 he decided that hewanted to be a photographer and returned to Brazil where he began shooting professionally. Initially a fashion photographer, Cals worked for Vogue and Elle and Visionaire. Since then, he has become a successful advertising photographer, working for the largest advertising agencies in Brazil. He has won several awards, including three at the Cannes Lions International Advertising Festival.